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Burger King and Fox apologise to Jessica Simpson for football show skit

October 15, 2009

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Burger King and Fox Networks issued an apology to Jessica Simpson for a skit that aired on NFL's Sunday Night Football.


"Burger King Corp did not have any editorial input in the creation of the animation that ran last Sunday, and no one from Burger King Corp approved it before it aired. Upon reflection, our poor attempt at humour was insensitive and we deeply apologise to anyone who might have been offended," Fox said through a representative.


Burger King in a statement said: "Burger King Corp has a long-standing relationship with FOX Sports, as well as an extensive media partnership with the network. The specific content for this sketch involving Jessica Simpson was not developed or aired by BKC or any of its agencies."




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