It's just not fair. Last time we posted about One Direction, we lamented that we didn't think it was possible for them to get any cuter, but guess what: yep they just broke the record for cuteness (a record THEY set) with this new alternate video for "Kiss You."

The clip follows the behind-the-scenes action of the making of the original "Kiss You" video and the boys' fun-loving antics backstage. Following the theme of "kisses" the 1D boys plant some on each other's cheeks for that extra-sappy cute factor.

Watch above and tell us what you think!